Benefits · The case to start

Why the twin transition?

Why should organisations start the twin transition? Market access and CBAM, supply-chain demand, energy efficiency, green finance and regulatory risk — sourced, evidenced reasons.

Updated: 13 June 2026 The figures and legal references on this page are based on official/primary sources.

Why now? Five evidenced reasons

The twin transition is not an abstract EU concept; for manufacturers in Türkiye it is a measurable decision with a budget and a timeline. Each of the five reasons below rests on official, primary sources — regulation and data, not a marketing promise. We explain what the twin transition is on a separate page; this page gathers why you should start.

By the numbers

~40% Share of Türkiye’s exports absorbed by the EU (World Bank data).
~11% Average energy savings with ISO 50001; over 30% in some plants (IEA).
€1.27bn Combined EBRD GEFF I + GEFF II allocation (Türkiye green finance, 700+ projects).

An honesty note: digital alone is not enough

These reasons are strong; but avoiding overstatement is a mark of authority. The European Environment Agency (EEA) warns plainly that efficiency gains from digitalisation do not, on their own, guarantee absolute resource reduction. Efficiency can also raise consumption — this is the rebound effect — and digital has its own environmental footprint.

So “we digitalised, therefore we are green” is wrong. Benefits do not arrive automatically; they require clear targets and proactive governance. That is the essence of the twin transition: deliberately aligning the digital with green objectives. An approach that preserves this nuance is far more credible than unproven claims of “we cut carbon by X”.

Where to start?

Once the reasons are clear, the question becomes not “why” but “how”. Our method is in our slogan: first measure (collect carbon and energy data), then transform (build the process and software), then sustain (make compliance and reporting last) — and restart the loop. See our methodology and services, or get in touch to talk about where to start.

Frequently asked questions

Why is now the right time to start the twin transition?

Because the triggers are now in force. The CBAM definitive period began on 1 January 2026, bringing reporting — and, over time, pricing — of embedded emissions in six carbon-intensive sectors. In the same window, large EU companies under the CSRD ask their suppliers for sustainability data. Producing and reporting that data requires measurement and digital infrastructure — that is, the twin transition. Those who start early move by plan, not under pressure.

Why does the twin transition directly affect companies in Türkiye?

The EU absorbs roughly 40% of Türkiye’s exports. With the CBAM definitive period under way, carbon intensity becomes a cost and a market-access condition for manufacturers selling into the EU; World Bank analyses note that Turkish manufacturing is more carbon-intensive than the EU average. Add the data demand from CSRD-covered customers, and running green and digital transformation together is no longer a choice but a commercial condition.

Does investing in energy efficiency really pay off?

According to the International Energy Agency (IEA), organisations implementing the ISO 50001 energy management system report around 11% energy savings on average; in some plants the figure exceeds 30%. Combined with digital metering and continuous monitoring, those savings become durable. This is the investment side — not the cost side — of the twin transition.

Is there financing support for the green transition?

Yes. On the EU side, the Taxonomy and the European Green Bond Standard (Reg. (EU) 2023/2631) set the framework for green finance. In Türkiye, EBRD’s GEFF programmes (GEFF I €521M + GEFF II €750M, totalling €1.27 billion) and a World Bank US$450 million green-industry credit line (channelled through KOSGEB and TÜBİTAK) support green investment. These instruments require a measurable, reportable transformation plan — which again makes digital infrastructure necessary.

Is digitalisation alone enough to benefit the environment?

No, not automatically. The European Environment Agency (EEA) stresses that efficiency gains from digitalisation do not, on their own, guarantee absolute resource reduction — because of the rebound effect — and digital has its own environmental footprint. Benefits require clear targets and proactive governance. That is precisely what the twin transition means: deliberately aligning the digital with green objectives.

Looking for where to start your digital or green transformation?

Starting with İkiz Eksen is simple: we first measure where you stand and build your roadmap together. You begin with a single step, not a large programme.